Meet Caitlin Duggan: driving sustainability at Custom Fleet

It's an approach that also informs how we work with customers as they navigate fleet decarbonisation and changing sustainability expectations.

Turning strategy into action

Developing a strategy is one part of the journey. Delivering it requires collaboration across an organisation.

Caitlin discusses the importance of executive support, measurable goals, transparency and engaging teams across the business to create progress.

She also highlights the role of partnerships in accelerating impact, something reflected in Custom Fleet's work with organisations that share our environmental and community goals.

Her philosophy is refreshingly practical: meaningful change doesn't have to happen all at once. Setting clear goals, measuring progress and making sustainability part of everyday business decisions can create momentum over time.

Creating greater visibility for women in automotive

The interview also explores Caitlin's experience as a woman building a career in the automotive industry.

She highlights the importance of seeing women represented in senior and diverse roles, and how sharing those career stories can help others see the opportunities available to them.

Women in Automotive has been supporting greater female participation across the Australian automotive industry since 1999, making Caitlin's feature a valuable opportunity to share another pathway into an industry that's continuing to evolve.

Read Caitlin's story

From building Custom Fleet's sustainability strategy to balancing purpose with commercial outcomes, Caitlin shares more about the experiences and lessons that have shaped her career.